Imagine the following scenario
Ever since I joined a VC firm, I have realised that there are many words/ actions (or lack thereof) help to build a holistic view of a company.
“The internet is not a friendly place. Things that don't stay relevant don't even get the luxury of leaving ruins. They disappear.”
“In a business, look for economic castles protected by unbreachable moats”
Start-ups see volume & variety of investors in the early stages.
Let's understand how we should map our competition
Pitch deck is the building block of the start-up DNA.
To answer this question, first, we need to understand the investment landscape for a VC.
VC receive 100s of pitch decks every month. It is hard for VC to evaluate all the pitch decks objectively.
In our earlier blog (Achieving Profitability) we saw the golden ring of profitability.
Often in the pitch deck, there is a slide on Perceptual Mapping